AUSTIN, Texas - February 22, 2023 - Grackle Group, an Austin-based boutique marketing firm is officially accepting clients and celebrating their launch by donating 1,000 hours of pro bono work to BIPOC clients in the Austin market and beyond. 

 

A Fresh Approach

Industry veteran Steph Swartz is Grackle Group’s CEO and founder, whose resume boasts corporate marketing tenures at Procter & Gamble, Whole Foods, PetSmart as well as in technology and healthcare organizations. After consulting ad hoc on hourly projects, she noticed a gap in the market and branched out to start Grackle Group.

 

“Local businesses, tech companies at seed stage and mom-and-pop stores are all prime examples of people I know I could help with just a few weeks or even hours of work. The problem is no firm takes projects that ‘small’ and it’s very difficult to find a trusted freelancer, especially if you’re not someone who seeks marketing support all that often,” says Swartz. 

 

Another unique feature of the firm is its roster of industry professionals in various specialties: from public relations to graphic design and beyond. A client can customize their scope, get a simple marketing plan or execution help from trusted and vetted professionals within the Grackle Group umbrella. The streamlined approach in getting support, a plan, deliverables and billing is one that Swartz hopes resonates with her target client base.

 

Launch Giveback Initiative

With Grackle Group’s marketplace debut taking place during Black History Month, Swartz and the firm have pledged 1,000 hours of pro bono work to Black, Indigenous and people of color (BIPOC) led organizations, or ones serving those communities. Any interested client can simply email info@gracklegroup.com to set up an intake call with Grackle. Diversity and inclusion is built into the heart of Grackle Group’s mission “marketing for all” and commitment to those principles will be a central part of their working philosophy long-term, beyond this giveback initiative. 

 

Find Out More

Prospective clients, members of the media and future freelancers interested in joining the fold can read more at GrackleGroup.com, on Instragram or  LinkedIn. Offices are located in Austin, Texas and Charlotte, North Carolina, though all services are offered virtually or in person nationwide (client preference). Contact info@thegracklegroup.com for more information.